The most important step in organizing a virtual product launch is choosing the appropriate event platform. Factors in the selection should include how many participants are planned, whether invitations and follow-up emails should be integrated, and whether the presentation should be recorded for later use. You also need to decide whether you want additional features such as chats, polling, document downloads or breakout sessions. In the best case, you can set up your virtual press event exactly the way you need it and simply reuse certain content at the next event. Once you have found a good platform, it will guide you step by step through all the phases, from sending the invitation, to streaming planning, to measuring success after the event.