A digital trade show basically works just like a classic trade show: Different dealers, partners and end customers should be able to exchange information with each other in a relaxed manner. Exhibitors can present their new products and services to dealers, partners and end customers and distribute business cards as well as information material. In this way, their products can establish on the market and find buyers. Many valuable contacts are made, which are maintained after the trade fair. The additional exchange with other dealers and partners helps to keep up to date with trends in the industry and to get a feeling for what the competition is up to. So virtual trade shows are an important sales and marketing tool for mid-sized companies.
What’s better about virtual trade shows? Classic trade shows come with some obstacles: An appealing booth is needed, giveaways must be procured, and travel, lodging and meals are a cost-intensive endeavor. All these things are much easier at a virtual expo. Digital content can be customized with just a few clicks, participation is possible from home, contacts and leads are automatically saved, and flyers and brochures no longer have to be laboriously sent to print, but are simply available virtually. In addition, products no longer have to be transported for the exhibition – you can simply present them in 3D and Augmented Reality.
The basis for a successful digital expo is a comprehensive platform for virtual events . This should enable you to centrally manage everything: from planning, ticketing and registration, hall and booth design, participant management and support to tracking. Then define the goal and scale of your online trade show, be clear about your exact target group and set a design direction. In addition, a virtual trade show thrives on networking and interaction opportunities. So think about what you want to offer your guests in terms of engagement and entertainment and then blow them away!
Immersive event locations
Create communication possibilities
Connect your product & sales software
With the eventCloud platform, trade fairs and expos of all kinds can be comprehensively implemented in a virtual format. Everything is possible, from individual exhibition booths in 3D to walkable exhibition halls and event grounds that visitors can discover independently and intuitively. You can use our best practice templates or set up your individual event location. The integration of video chats, live streams, virtual business cards, avatars and much more ensures communication between exhibitors and visitors in a personal atmosphere. The 3D technology guarantees fast loading times and runs without installation on all mobile devices via the browser.
Create your digital lobby as an ideal starting point with info point, program and exhibitor directory. In the virtual event Hall, exhibitors can present themselves at their booths. With or without Virtual Reality, your attendees can stroll through the exhibition hall with an individual avatar - contactless and without crowds.
Engage your attendees, customers, team members and prospects with networking sessions, chat rooms, virtual round tables, treasure hunts & much more. With eventCloud you enable direct contact between exhibitors, speakers and visitors. That’s how you fight videocall fatigue!
With eventCloud you can offer your partners and sponsors attractive presentation options. Put their branding on virtual banners, exhibition spaces and create microsites for them. Let them place themselves in the live stream or sponsored sessions for the perfect brand appearance at virtual expos.
Offer your exhibitors individual design options for their virtual trade show booth! Whether small, medium or large: Our packages offer a variety of best practice booth models to choose from, which exhibitors can set up themselves using the online configurator and equip with their marketing materials.
On request, we can also construct individual 3D booths according to your specifications. There are no limits!
We support you during the entire conception. With our professional project managers, you have competent contact persons at your side for all questions. We take care of everything that is important!
With our service package, your exhibitors and visitors receive professional onboarding, for example via video tutorial. We are also ready to answer the questions of all participants during the event using the support chat.
Extensive statistics and success evaluations of your online event (page views, dwell time, products in demand, viewers at streams, etc.) in real–time are available when you booking the user tracking module.