The TMTM is one of the most important internal management meetings for Deutsche Telekom’s corporate planning through the next fiscal year. Even before the pandemic, Telekom’s project planners always put in a lot of effort in terms of both storytelling and staging.
In 2021, rooom recreated the World Conference Center in Bonn as a true-to-the-original 3D environment in order to create a professional stage for all contributions and event points. This allowed more than 800 colleagues to meet virtually from the comfort and safety of their own homes. Particular attention was paid to recreating the original location in Bonn in virtual detail – stylish, user-friendly, and full of exciting interactions. Participants recognized the familiar surroundings and were able to enter them without any problems via their smartphones.