At Deutsche Telekom’s Top Management Team Meeting, or TMTM for short, the company’s most important executives meet every year to discuss strategies for the coming year. The venue for the two-day event is usually the World Conference Center in Bonn. In 2021, the doors had to remain closed. We recreated the headquarters in Bonn authentically to enable the event with its look and feel virtually instead. A high degree of interaction was offered to the participants, and we were also able to meet the requirements in terms of data protection and IT security.
The TMTM is one of the most important internal management meetings for Deutsche Telekom’s corporate planning through the next fiscal year. Even before the pandemic, Telekom’s project planners always put in a lot of effort in terms of both storytelling and staging.
In 2021, rooom recreated the World Conference Center in Bonn as a true-to-the-original 3D environment in order to create a professional stage for all contributions and event points. This allowed more than 800 colleagues to meet virtually from the comfort and safety of their own homes. Particular attention was paid to recreating the original location in Bonn in virtual detail – stylish, user-friendly, and full of exciting interactions. Participants recognized the familiar surroundings and were able to enter them without any problems via their smartphones.
In addition to the 3D rooms, TMTM participants were able to take advantage of rooom’s eventCloud features. Numerous networking features were available, from an agenda to a live stream of the program, which was broadcasted live on site and sent directly to all participants via our platform, as well as speaker profiles and virtual business cards. Chats and video calls were actively used to connect. In this way, 2D and 3D elements were successfully combined on one platform.
A very special highlight was the photo game – on a Social Image Wall, participants were able to upload their personal photos from home office and to like each other’s photos. An Augmented Reality (AR) projection of the Telekom “Big X” could be called up via QR code. Numerous funny selfies were taken and posted on the Image Wall with the magenta-colored 3D object. This not only provided a lot of fun and entertainment among the participants, but also strengthened team spirit and identification with the company.
