The IFA takes place in Berlin and is considered the leading trade fair for the global electronics industry. Every year, important new products such as smartphones, household appliances and consumer electronics are presented to an international audience. To allow the industry’s most important trade fair to take place despite a global pandemic, it was declared a “Special Edition” 2020: IFA took place both as a live event for selected participants in Berlin and online on the eventCloud platform.
In the IFA Xtended Space, visitors were able to participate in press conferences, lectures and panels via live streaming and could also watch them afterwards. In futuristically designed exhibition halls and showrooms in 3D, product innovations from exhibitors such as Miele, Huawei and Hyundai were displayed.